Hello!
I am a dedicated fashion professional with five years of experience in visual merchandising and three years in fashion production, along with strengths in content creation and social media marketing. I hold a Bachelor of Arts in Fashion Merchandising with a minor in Marketing Insights from Virginia Commonwealth University, where I graduated summa cum laude.
Throughout my career, I have developed expertise in translating corporate floorset directives into merchandising strategies tailored to each store's unique footprint. I strive to make positive impacts and meaningful contributions to the communities I am involved in, including my role as the Visual Merchandising Lead at ALO in Richmond.
My skills include visual merchandising, planogram development, floor set execution, store operations, sales floor optimization, inventory accuracy, team leadership, training & development, cross-functional collaboration, and strategic problem-solving. I also bring proficiency in Microsoft Excel and Adobe Creative Suite (Photoshop, Illustrator).
Key Skills
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I fell in love with visual merchandising at a young age. When we passed by shops on family trips, I often stopped because I was captivated by the window displays. This curiosity led to over five-years of visual merchandising experience. I am still passionate with visual merchandising and love bringing a brand’s vision to life by creating immersive and engaging displays that not only showcase merchandise but also connect with customers. Every detail matters!
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As a leader, I believe in the power of collaboration and valuing each individual’s opinion. Everyone is on their own unique journey, and we all have something to learn from one another. I have learned that a good leader thrives on open team communication that creates a space where every voice is heard and respected. As a leader, I am open to adapting to new insights contributed by others.
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One of my greatest strengths is empathy. I believe that truly understanding and connecting with others lies at the heart of building meaningful relationships. I have experienced many great professional relationships because of my ability to empathize with others. These good relationships allow me to better serve customers by understanding and appreciating their needs.
A glimpse into my life!
Quality time is my love language!
Standing behind the beautiful falls of Seljalandsfoss in Iceland
Spring break trip to Paris w/ VCUarts Fashion Department 23'
Views at Mount Rainier National Park
An apple cider donut after a day of skiing <3
Among the many beautiful strays of San Juan, Puerto Rico
Gorgeous snow fall in West Virignia
You will find me puzzling for 5+ hours!