EVEREVE
Lead Visual Merchandiser
The Ask
Execute merchandising strategies to ensure brand consistency and enhance the customer experience
Meet the Team
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Store Leader
Alice Land
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Maddy Todd
Assistant Manager
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Lead Visual Merchandiser
Alina Taylor
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Regional Visual Merchandiser
Charla Melby
Process
Process
What is Floorset?
Each month, we execute a full floorset completely transforming the store. During the first week of the month from 7 a.m. to 11 a.m., we refresh every collection, capsule, and window display to reflect the current season. I lead a team of two Shop Builders and two Taskers to complete this transition.
Planogram
As Lead Visual Merchandiser, I receive a detailed 100-page PowerPoint each month from corporate as a guide. Since the PowerPoint is tailored for larger locations, I adapt it to our Richmond store by problem-solving and developing a customized planogram.
Detailed Diagrams
These diagrams help the team on floorset day complete each collection. The numbers on the diagrams match the numbered PowerPoint slides.
Photos
I photograph each collection twice a month, immediately after floorset and again mid-month, and submit the images to our Regional or Area Visual Merchandiser for review and feedback.
September 2025
Feedback
Once the photos are submitted, the Regional or Area Visual Merchandiser reviews them and provides feedback to ensure brand standards are met.
The Outcome
Being a Visual Merchandiser tickles my brain by challenging my creativity. Every project feels like solving a puzzle, especially at the Richmond EVEREVE store where limited floor space makes merchandising exciting. Leading such a talented team through this process, and collaborating to bring the vision to life, makes the work ten times more rewarding.