Deserting Reality Fashion Forecast S/S 26
The Ask
Create a two-year fashion forecast by applying trend forecasting principles to identify and analyze current cultural shifts
Meet the Team
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Avery Beam
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Mia Feliu
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Rylee Galvin
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Alina Taylor
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Tori Woodward
Key Skills
Collaboration
Trend Forecasting
Research
Strategic Thinking
Presentation
Adobe Illustrator & Photoshop
Process
Process
Who has watched the Solar Eclipse?
Welcome to “Deserting Reality", our upcoming Womenswear collection. Inspired by the cultural zeitgeist of escapism and the resurgence of space exploration, the collection reimagines "desert wear" for a modern audience.
The Video
Influences
Our influences draw from space and otherworldly themes, including Prada’s tech-forward space suits that blend fashion with innovation.
This collaboration inspires futuristic, functional fashion. Zendaya’s role in the Dune series has amplified interest in its escapist aesthetic. The recent eclipse in April 2024 also sparked public fascination, likely driving demand for space-inspired colors and accessories like eclipse glasses.
Target Market
Currently, our target market are single women, 25-30 years old, living in an urban area, with a career in a creative business environment.
5 years ago, our target market was approximately 20-25 years old, likely in college at a major state school. For once in their life, they found a sense of belonging, and a space where they could express themselves.
In 5 years, our target market will be 30-35 years old, married, and likely owning their home. At this point, they have reasonably advanced in their career
Color Palette
The Outcome
Working closely with four other creative individuals gave me real-world experience in spotting trends, pulling research together, and clearly sharing our ideas through visuals and presentations.